​I joined Lorax EPI as a consultant in early 2020, from a role as a Policy and Strategy Manager in the university sector. Over the past six years, I've had the opportunity to work with a great range of clients - from small cosmetics brands to massive multinational FCMG companies. My greatest (professional) satisfaction comes from helping people really u...

​The European Union is making a significant move towards sustainable packaging, through the introduction of the Packaging and Packaging Waste Regulation (PPWR). PPWR marks a transformative shift in how packaging is designed, labelled, utilised and disposed of across the EU.Currently, packaging labelling requirements vary widely between EU countries. While...

​In March 2025, the European Commission's Joint Research Centre (JRC) published a 182-page report summarising the results of the 2024 stakeholder consultation on waste sortation labelling. The original stakeholder consultation, which ran from 2 September to 30 September 2024, sought to gather perspectives from industry experts on the potential design of t...

​You may have heard of the term 'Recyclability Assessment' through various voluntary Green initiatives but have you realized this has been making its way into the EPR regulations? Let's delve deeper into what this means for your packaging obligations.What is a Recyclability Assessment?A Recyclability Assessment involves a thorough evaluation of packaging ...